July 22, 2007
THE ILOCOS TIMES - NEWS

PCSO picks LC as recipient of medical services

The government’s charity arm has chosen Laoag as one of three cities next to Baguio and Dagupan in Northern Luzon as a recipient of its medical and health services.

The Philippine Charity Sweepstakes Office, in its continuing support to the public, started its “Project Walang Kupas” road show in January that would span until the end of the year.

The PCSO linked up with the Philippine Information Agency in identifying areas around the country that would receive services ranging from a free medical mission and a free concert that would feature original compositions of local bands that had helped capture the PCSO’s role through their songs.

Secretary Conrado Limcaoco, Jr., PIA Director-General, had written Mayor Michael Fariñas that Laoag was identified as a beneficiary of the PCSO’s program.

The medical mission will kick off its Northern Luzon leg in Dagupan City on September 13, followed by Laoag City on September 15 and winding down to Baguio City on September 18.

Darcy Geronimo, PCSO publicity staff, said the medical mission hopes to service a maximum of 1,000 residents in each city.

A featured band will hold a free concert to popularize the value of charity among the youth and its importance in developing human relations.

A team of PCSO and PIA representatives will sit down with Fariñas on July 25 to discuss how the medical mission and concert would be carried out so that residents could take advantage fully of the services.

The road show is a yearlong creative campaign designed to promote PCSO products and services.

The agency’s medical mission has proven to be an effective health intervention mechanism providing the less fortunate with access to basic medical services.

It also served as a launching pad for introducing other services and functions that the PCSO performs for its clientele.

The program is also meant to increase public appreciation and patronage of PCSO revenue activities like the state-sponsored lotto, small town lottery and Keno. The numbers’ games have generated the funds needed to spur the agency’s service mandate.

Cristina Arzadon, PIA-Ilocos News Service

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